Responsibilities

• Value proposition and positioning: Partner with product management to align the value proposition with market priorities, and tailor the technical value proposition of complex products to the specific audiences buying them.
• Define how Meridian and the diagnostic suite are described, in language that lands with enterprise buyers rather than with us.
• Competitive analysis: Understand where we win and lose against platforms, consultancies and production networks, and make sure the difference is clear in everything we put out.
• Customer segmentation: Work out which buyers have which problems, where they enter, and what they need to hear first.
• Turn product requirements and capability into what marketing and sales teams need in order to excel, and carry market requirements back the other way.
• Sales enablement: Build the material that lets our markets and agencies sell: narratives, decks, one pagers, competitive positioning, case studies and RFP content.
• Writing and content: Produce the words. This is a writing job as much as a strategy job, particularly in the first year.
• Market evidence back into product: Bring what buyers ask for, object to and compare us against into the product roadmap, so decisions are made on evidence rather than instinct.

Requirements

• At least ten years of relevant experience. We are open on the route in. Product marketing, consulting, strategy, product management, marketing and communications are all credible backgrounds.
• Deep technical and market knowledge of the software landscape. This is the part we cannot flex on. You should be able to hold a credible conversation about architecture, integration and data, and know how the market is moving and who is moving it. Experience marketing an AI product is a strong advantage.
• A background in complex business-to-business selling, with several stakeholders, competing priorities and long decision cycles.
• Real writing ability, evidenced by work you can show us.
• Competitive analysis and segmentation experience, and the judgement to turn both into positioning rather than a deck of findings.
• A track record of building enablement material that sellers actually used.
• The ability to translate technical capability into business value without losing either audience.

Preferred

• Bonus, not required: exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments.