Product Marketing Manager at beqom | London, UK

Product Marketing Manager

London, UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own the go-to-market storytelling and field enablement for a SaaS portfolio, turning buyer needs into precise messaging, assets, and launches across multiple segments.

Own product marketing strategy, messaging, and field-ready assets to drive launches and cross-functional alignment.
Define clear KPIs and competitive positioning to guide campaigns, enablement, and sales playbooks.

Job Description

Responsibilities

Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
Develop clear campaign briefs and collaborate with demand generation on execution.
Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.
Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
Partner with Product to roll out product updates in an actionable, field-friendly format.

Requirements

Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.
Demonstrable experience crafting messaging and supporting go-to-market for portfolio products.
Experience with product launches and go-to-market planning.
Experience supporting software product lifecycle communications including general availability and release communications.
Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies.
Proven stakeholder management skills, including working with senior leadership and cross-functional teams.
Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work.
Excellent project management and organisational skills, with strong attention to detail.
Strong written and verbal communication skills.

Preferred

Experience in the HR tech space or selling into HR and Finance buyers.
Fluent in French
Familiarity with compensation management, pay equity, or performance management solutions.

beqom

3.5 Glassdoor

beqom is a high-growth B2B SaaS company powered by Intentional AI that provides industry-leading tools for pay equity and transparency, compensation, and performance management. Trusted by some of the world’s most respected companies, beqom enables HR and business leaders to navigate global compliance and make smarter pay decisions that attract, retain, and motivate top talent. Founded in Switzerland and serving clients worldwide, our enterprise-ready products deliver explainable, compliant and trusted pay recommendations.

Founded in 2009

Nyon, Vaud, CHE

232 employees (13 in marketing)

www.beqom.com

57% recommend to a friend

64% CEO approval