Responsibilities

• Build clear, opinionated messaging that helps everyone at Airspeed talk about our platform consistently — and continuously evolve it as we expand into a multi-product, agent-driven platform.
• Partner with Product to identify high-impact use cases, prioritize what we bring to market, and ensure features are packaged and positioned in ways that resonate with buyers.
• Turn product releases into compelling market moments — package features into outcomes and use cases people actually care about, and build repeatable launch frameworks as we scale.
• Develop detailed buyer personas across CRO, VP Sales, RevOps, and Enablement audiences; build messaging that aligns with how these buyers think, evaluate, and buy.
• Create sales narratives, talk tracks, and enablement assets that help reps communicate value clearly and confidently sell an AI-native, agent-driven platform.
• Build programs and materials that help customers adopt new use cases and Airspeed Agents — turning product capabilities into clear expansion paths tied to measurable outcomes.
• Develop compelling case studies, success stories, and proof points that turn real customer workflows into scalable content and sales assets.
• Own product storytelling across LinkedIn, website, campaigns, and sales channels — with as much focus on distribution as creation.
• Leverage AI tools (including Airspeed) to scale content, workflows, and experimentation; continuously test new ways to increase output and effectiveness.
• Act as the connective layer between Product and GTM — aligning Product, Marketing, Sales, and Customer Success around a shared narrative and ensuring clarity on what we're launching and why it matters.