Product Marketing Manager, AI & Automation

Manchester, UK (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 14 hrs ago

Job Summary

You will own the messaging and go-to-market for AI and automation, shaping positioning, enabling sales, and guiding cross-functional launches to turn customer problems into credible outcomes.

  • Own positioning and GTM for AI & Automation based on customer outcomes
  • Partner with Product and Sales to ensure credible AI claims
  • Gather early signal from customers and analysts to sharpen the story

Job Description

Responsibilities

  • Define positioning and messaging for AI & Automation, grounded in customer problems and outcomes
  • Translate product capabilities (agents, automation, knowledge) into language that IT leaders and service managers understand
  • Lead go-to-market for AI launches: launch briefs, messaging, demos, and enablement, working with Product, Sales, and Marketing
  • Partner with Product early to understand what is being built, what it does well, and what it does not, so our claims are credible and we build trust with customers
  • Work with the PMM team so AI is woven into the platform narrative and each release supports the bigger story
  • Equip Sales and Customer Success with what they need to handle AI conversations, including objections around trust, accuracy, security, and ROI
  • Track the AI and agents landscape, including competitors, analysts, and customer expectations, and turn it into clear points of view
  • Gather real signal from early customers, pilots, win/loss, and analyst feedback, and use it to sharpen the story
  • Work with Analyst Relations and Customer Marketing to build proof: customer stories, metrics, and references

Requirements

  • Product marketing experience in B2B SaaS, typically 4+ years, with ownership of positioning and go-to-market for a product or feature area, not only launch execution
  • The ability to understand technical topics and explain them simply. You do not need to be an engineer, but you are curious enough to learn how AI, agents, and data actually work
  • A critical eye for AI claims: you can separate real capability from hype, and you care about being credible with technical and skeptical buyers
  • Experience partnering closely with Product and enabling a sales team
  • Comfort with ambiguity, since roadmaps and the market shift quickly, and the judgement to decide what matters most
  • Strong written communication and the ability to influence without authority

Preferred

  • Experience with AI, automation, or data products; ITSM/ESM or service management background.
  • This is what you do it for

Benefits

  • The nicest colleagues, a laptop, and a salary that grows with you. That is a no brainer, of course. But there’s more. Much more. Here you’ll discover more of our employment conditions.
  • Competitive base salary and profit share scheme
  • Hybrid, flexible working and healthy work-life balance
  • Learning budget equivalent to 10% of your basic salary
  • Generous pension scheme with company contributions up to 8%
  • Enhanced maternity & paternity leave
  • Private health insurance options
  • Cycle-to-work scheme and techscheme
  • 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
  • 26 days of paid annual leave (plus public holidays) and your birthday off!

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Product Marketing Manager, AI & Automation

TOPdesk Deutschland GmbH · Manchester, UK · Unknown