Responsibilities

• Develop clear, differentiated product positioning and value propositions for B2B buyers across industries, personas, and use cases.
• Own core messaging frameworks and ensure consistency across marketing, sales, and customer-facing materials.
• Lead and execute go-to-market (GTM) plans for new product launches, feature releases, and enhancements.
• Partner closely with Product Management, Demand Gen, Content, and Sales to ensure successful launches and ongoing adoption.
• Create and maintain sales enablement assets including pitch decks, product one-pagers, competitive battlecards, FAQs, and use‑case collateral.
• Enable Sales, SDRs, and Customer Success teams with training and narrative support that improves pipeline conversion and deal velocity.
• Conduct market research, competitive analysis, and customer discovery to inform product strategy and messaging.
• Translate insights into actionable recommendations that influence roadmap prioritization and marketing strategy.
• Act as the voice of the market internally, aligning stakeholders across Product, Sales, Marketing, and Leadership.
• Support integrated campaigns across digital, events, content, and lifecycle marketing.

Requirements

• 3+ years of experience as a Product Marketing Manager/Portfolio Marketing Manager in a B2B technology or SaaS environment.
• Proven experience owning product messaging, positioning, and go-to-market execution.
• Strong understanding of B2B buying cycles, personas, and sales-led or hybrid GTM models.
• Exceptional written, verbal, and presentation skills.
• Demonstrated ability to work cross-functionally and influence without authority.

Preferred

• Experience supporting Sales and Revenue teams with enablement programs.
• Familiarity with competitive intelligence, win/loss analysis, and customer research.
• Experience working with global or enterprise audiences.
• Background in payments, fraud, SaaS platforms, or data-driven products (nice to have, not required).

Benefits

• Visa Sponsorship: Employment eligibility to work for Accertify in the U.S. is required, as Accertify will not pursue Visa sponsorship for this position.
• Comprehensive Health Coverage: Access to medical, dental, and vision benefits that support your unique health needs, with options that vary by region to ensure localized support.
• Generous Time Off: Enjoy paid time off, holidays, and personal days to relax, recharge, and spend time on what matters most.
• Financial Wellness: We offer competitive compensation, performance-based rewards, and, where applicable, local retirement or savings plans, along with financial education resources.
• Professional Growth: Take advantage of training, learning opportunities, and career development programs designed to help you grow within the company.
• Wellness Support: Prioritize your health with access to mental health resources, wellness programs, and regional fitness or lifestyle perks.
• Family-Friendly Benefits: Balance work and home life with parental leave benefits and flexible work arrangements.
• Perks and Extras: Enjoy additional offerings, including commuter support, volunteer opportunities, recognition programs, and more, tailored to each of our global locations.