Product Marketing Lead

London, UK (Remote)

$150K/yr – $172K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Job Summary

Own the commercialization and go-to-market outcomes for pricing and transaction-enablement products, coordinating across Product, Sales, Analytics, and Operations to drive adoption, engagement, and revenue growth.

  • Own cross-functional GTM planning for new products, enhancements, and pilots.
  • Translate complex concepts into clear customer benefits and consistent messaging.

Job Description

Responsibilities

  • Own Commercial Growth Outcomes
  • This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member.
  • Partner with Product, Pricing, Sales, and Analytics teams to identify opportunities to drive customer adoption, engagement, and revenue growth.
  • Analyze customer behavior, usage patterns, and business performance to identify barriers to adoption and opportunities for increased value delivery.
  • Establish success metrics, monitor performance, and recommend actions that improve business outcomes.
  • Product Positioning & Messaging
  • Develop differentiated value propositions, positioning, and messaging for pricing, profitability, and transaction-enablement products.
  • Translate complex financial, operational, or technical concepts into clear customer benefits.
  • Create customer-facing narratives that resonate with target audiences and support business growth objectives.
  • Ensure consistent messaging across marketing, sales, training, and customer communications.

Requirements

  • Bachelor's degree in Marketing, Business, Finance, Economics, or a related field, or equivalent practical experience.
  • 8+ years of experience in Product Marketing, Product Management, Pricing Strategy, Commercial Strategy, Revenue Operations, or a related discipline.
  • Proven experience developing and executing successful go-to-market strategies for complex products or services.
  • Experience partnering with cross-functional stakeholders including Product, Sales, Analytics, and Operations teams.
  • Strong analytical skills with the ability to interpret data and translate findings into business recommendations.

Preferred

  • Experience marketing financial services, fintech, SaaS, B2B technology, automotive, lending, insurance, or other complex products.
  • Experience commercializing pricing, revenue, profitability, or transaction-based solutions.
  • Experience conducting customer research and competitive intelligence to inform product and go-to-market strategy.

Benefits

  • Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work
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Credit Acceptance

4.0 Glassdoor

Credit Acceptance has been named to Fortune magazine’s annual “100 Best Companies to Work For” list for 11 years, ranking #34 in 2025. We’ve also been named to IDG's Computerworld Best Places to Work in IT-Midsize category for the past six years. Based on 2024 survey data, 93% of our team members believe Credit Acceptance is a Great Place to Work (GPTW). At Credit Acceptance, we are passionate about what we do. Our team members are intelligent, motivated, compassionate people who work hard and know how to have fun. We offer a strong work-life balance with many great benefits that start on day one. We focus first and foremost on striving to make our Company as valuable as possible, because we know it is the core of our success. Our team members are motivated by their desire to “Change Lives,” as well as by their fellow colleagues, Company leaders, competitive compensation, and career advancement opportunities. By driving possibility, we empower our team and customers to achieve their dreams and reach new heights.Loans made or arranged pursuant to a California Finance Lenders Law license.

Founded in 1972
Southfield, Michigan, USA
2.2K employees
77% recommend to a friend
87% CEO approval

Salaries

Posted range

$150K/yr – $172K/yr

Taken straight from the job posting.

See all Credit Acceptance salaries

Marketing Team

Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.9B
Last Raise
$500M
Debt Financing, 4 months ago

Funding History

  • Nov 2025
    Debt Financing • $500M
  • Feb 2025
    Post IPO Debt • $500M
  • Dec 2024
    Post IPO Debt • $300M

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$163.5K
Traffic Source Mix
Search
12.3%
Direct
45.7%
Referral
8.2%
Social
0.4%
Paid
2.1%

Headcount Trend

Current headcount: ~2.2K

Recent News

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Product Marketing Lead

Credit Acceptance · London, UK · Remote