Product Marketing Director

Requirements

• Significant experience in B2B product marketing, marketing or go-to-market leadership, ideally within sports technology, SaaS, data, media or betting.
• Strong product marketing experience including positioning, messaging, segmentation, competitive differentiation and product launches.
• Proven experience managing, coaching and developing marketing teams.
• Experience setting team priorities, objectives and performance expectations.
• Proven ability to build high-performing teams and create accountability across multiple work streams.
• Strong track record of translating technical or complex products into clear customer and commercial propositions.
• Experience developing and executing integrated go-to-market and demand-generation programs.
• Demonstrable experience driving pipeline and measurable revenue impact in a complex B2B sales environment.
• Strong understanding of marketing funnels, attribution, campaign measurement and commercial KPIs.
• Experience partnering closely with Product, Sales and Revenue Operations.

Preferred

• Experience within sports betting, sports media, sports technology or professional sport.
• Understanding of sports book, media, broadcast, team, league and federation customer needs and buying centers.
• Experience marketing data, AI, SaaS or technology products.
• Experience developing account-based marketing programs.
• Experience working with PR, customer marketing and thought-leadership programs.
• Knowledge of digital marketing, website optimization, paid media and SEO.
• Practical experience applying AI to marketing workflows and content development.
• Experience working in an international organization across multiple markets and regions.

Benefits

• We love sports, but we love diverse thinking more! We know that diversity brings creativity, so we invite people from all backgrounds to join us. At Stats Perform you can make a difference, by using your skills and experience every day, you'll feel valued and respected for your contribution.
• We take care of our colleagues You will benefit from things like Mental Health Days Off, ‘No Meeting Fridays,’ and flexible working schedules.
• We pull together to build a better workplace and world for all.
• We encourage employees to take part in charitable activities, utilize their 2 days of Volunteering Time Off, support our environmental efforts, and be actively involved in Employee Resource Groups.
• Diversity, Equity, and Inclusion at Stats Perform By joining Stats Perform, you'll be part of a team that celebrates diversity. A team that is dedicated to creating an inclusive atmosphere where everyone feels valued and welcome. All employees are collectively responsible for developing and maintaining an inclusive environment. That is why our Diversity, Equity, and Inclusion goals underpin our core values.