Own a built from scratch product marketing function that guides product positioning, GTM strategy, and sales enablement to drive revenue with a global framework and local adaptability.

• Build EZRA’s product marketing function from the ground up – defining the operating model, establishing processes, and creating scalable frameworks.
• Own product positioning and architecture: develop a coherent product hierarchy, naming principles, audience segments, buyer problems, proof points and differentiation across EZRA’s full product portfolio.
• Lead go-to-market strategy for new products, features and capabilities: author launch briefs, define ICPs, shape packaging input, and coordinate cross-functional readiness with Product, Sales and Marketing.
• Create and maintain a full sales enablement suite – pitch narratives, talk tracks, objection handling, battlecards, demo storylines and product one-pagers – that field teams across regions actually use.
• Define and govern the AI narrative: articulate how Cai and EZRA’s AI-enabled capabilities translate into commercial value for enterprise buyers, while protecting the premium positioning of human coaching.
• Establish the operating model between global product marketing and regional GTM teams, ensuring top-down narrative consistency with room for local adaptation.
• You will be the arbiter of what must remain globally sacred – core positioning, product architecture, AI narrative – and what regional teams can and should adapt to win locally.
• Hire and develop a Product Marketing Manager to support function delivery; grow the team over time as scope and complexity expand.
• Own commercial accountability for product marketing’s contribution to revenue
• Track and report on sales metrics – pipeline influence, win rates, deal velocity – and use them to sharpen the work.