A.G. Barr

Product Manager: Digital Marketing & Innovation

Cumbernauld, North Lanarkshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the marketing tech stack and data governance to drive performance through a clear roadmap, fast learning cycles, and privacy compliance.

  • Marketing & Tech Roadmap: shape automation, campaign management, social tools, and D2C foundations for impact.
  • Product Discovery: run assumption mapping and pilots to ground roadmaps in ambiguity.

Job Description

Responsibilities

  • Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
  • Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.
  • Apply Product Discovery: Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
  • Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
  • Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
  • Engage and Inspire Teams: Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.

Marketing Team

Marketing Roles Posted (Last 30 Days)
3