Principal Product & Marketing Manager

Wilmslow, Stockport, UK

Salary Not AvailableSenior Level

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and shape the product from discovery to growth with cross‑functional GTM and executive alignment.

  • End‑to‑end product lifecycle ownership: from discovery through launch and ongoing optimization to ensure customer value and business impact.
  • Cross‑functional go‑to‑market and roadmap governance: VOC, competitive insights, and ongoing performance tuning to drive adoption and revenue.

Job Description

Responsibilities

  • Define and own product vision, strategy, and multi‑year roadmap.
  • Lead the full lifecycle—from concept and development through launch and continuous improvement to EOL decisions.
  • Prioritize features and initiatives based on customer value, business impact, and resources into clear product requirements.
  • Conduct customer discovery, VOC programs, and competitive analysis.
  • Build and nurture strong relationships with global key opinion leaders and strategic customers to inform roadmap decisions, co‑create solutions, and generate endorsements and advocacy.
  • Monitor product performance and adjust strategy, roadmap, and marketing campaigns accordingly.
  • Maintain strong understanding of customer needs and market dynamics.
  • Develop value propositions, positioning, messaging, and product narratives.
  • Apply the fourPs to guide commercialization strategy.
  • Lead go‑to‑market planning and product launches across Marketing, Sales, and Operations.

Requirements

  • Degree in scientific discipline; advanced degree preferred.
  • Significant experience across product management and product marketing with a strong commercialization track record.
  • Travel up to 20%

Preferred

  • Ability to lead global product launches and cross‑functional initiatives
  • Deep scientific domain knowledge and experience working with cross‑functional teams.
  • Proven experience in multi‑channel marketing
  • Strong communication, organizational, analytical, and leadership skills.
  • Strong stakeholder management and influence

Benefits

  • we work flexibly and provide 25 days holidays, excellent family friendly benefits such as attractive employer pension contribution, life assurance, income protection and private medical.
Waters logo

Waters

Amplifying your brand and digital presence through exceptional creativity and insight. Waters Creative was founded on a passion for design. We believe that great design can make a real difference in the world and we’re committed to creating brands and user experiences that are both beautiful and functional.Over the years, we’ve developed a deep understanding of human behaviour and how to create designs that are equally engaging and effective. We use this knowledge to generate designs that are more than just aestheticallypleasing. We want our creativity help you achieve your business goals, whether that’s building brand awareness, generating leads, or selling more products.We’ve had the privilege of working with a wide range of clients, from Welsh Government to the NHS to e-commerce businesses. This experience has given us a wealth of transferable knowledge and expertise that we can bring toyour project.

Founded in 2004
Swansea, Wales, GBR
27 employees (5 in marketing)