Responsibilities

• Run and optimise our Google Ads campaigns, focused on revenue and return on ad spend
• Help develop and launch Value-Based Bidding with our data and engineering teams
• Set up, run and report on campaign tests, with clear control and test groups
• Turn complex data and AI recommendations into practical campaign decisions
• Keep a close eye on performance and suggest improvements early
• Help shape our in-house PPC capability as we move away from agency support
• Work with Finance, Merchandising and Engineering to keep budgets, data and campaigns on track

Requirements

• 2+ years' hands-on PPC experience in Google Ads, from set-up to optimisation and reporting
• A good grasp of performance metrics, budgets and forecasting
• Experience designing A/B or multivariate tests in paid search
• Confidence with GA4 and strong Excel skills
• An analytical mind, a good eye for detail, and real curiosity about AI and data tools
• A clear, friendly way of working with technical and non-technical colleagues

Preferred

• Experience with advanced or AI-driven bidding strategies
• Exposure to server-side tracking, Google Tag Manager or Google Cloud
• Familiarity with SA360, BigQuery or Vertex AI
• Data modelling or predictive analytics experience
• Google Ads certification

Benefits

• Salary up to £40,000 dependent on experience
• Colleague discount of 25%, increasing to 50% upon passing probation
• 25 days holiday plus bank holidays, and an extra day off for your birthday every year
• Access to our employee assistance programme
• Access to dental and health schemes
• Pension Scheme