PPC Manager

Leeds, UK (Hybrid)

£33K/yr – £39K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own end to end paid search testing and profitability optimization across multiple brands, tying CRM data to ROAS, lead volume and cost per lead while governing account setup and compliance.

  • Campaign Testing & Optimisation: plan and run experiments to drive performance and profitability
  • Data & Reporting: align FLG CRM data with online campaigns to monitor ROAS, lead volumes, CPL, and profitability
  • Account Management & Compliance: manage accounts, geo targeting, pixels/tags, invoicing, and channel-change logging

Job Description

Responsibilities

  • Campaign Testing and Optimisation
  • Monitor and remove negative keywords across Search channels for multiple brands
  • Create experiments in search channels to drive performance
  • Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
  • Proactively seek ways to improve campaign profitability through performance insights
  • Plan and implementation of A/B testing across various channels
  • Account and Campaign Management
  • Ensure all invoices are correct and sent to Finance on a monthly basis
  • Update campaign geo-targeting as and when required
  • Maintain channel change log with account level changes
TFAS Wealth Limited logo

TFAS Wealth Limited

TFAS Wealth offers independent, conveniently remote financial advice to clients across the UK. Our aim is to help our clients take control of their financial future and ultimately gain peace of mind through a trust based professional relationship. Understanding our clients’ financial aims and aspirations and preparing detailed professional recommendations allows our clients to have a deeper understanding of the potential future value of their assets with consideration for the balance of risk and return. Our Investment Committee selects and monitors tailored products and services from a wide range of leading financial providers derived from a whole of market, independent proposition and ensuring our recommendations deliver tailored portfolios aligned with our clients’ needs and objectives. Our advisers and support team are experienced, highly qualified and committed to delivering a professional and value adding service. Our focus is on helping our clients to achieve their immediate and long-term financial planning objectives through a high standard and convenient service.TFAS Wealth is part of the TFAS Enterprises Group of companies, supporting the wider team with digital marketing expertise that helps consumers to reach suitable financial advisers and providing robust compliance oversight of all regulated activity within the Group.TFAS Wealth Ltd is authorised and regulated by the Financial Conduct Authority (reference number 968148). enquiries@tfas.com

Leeds, England, GBR
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
80
Traffic Source Mix
Search
42.9%
Direct
32.2%
Referral
13.2%
Social
7%
Paid
2.2%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (13% of company)