Responsibilities

• The Planning Director is a senior role within our strategy team and will offer strategic leadership across our charity, business and public sector clients, using communications as a force for GOOD.
• This is a commercially highly important role, working closely with the agency’s senior management team. Crucial to this role is winning new business for the agency, spotting opportunities within our existing client base and helping to shape the agency’s offer.
• They should have experience working on social issues, though we’re open to whether this experience is predominantly in the charity, business or public sector – or ideally a combination of all of the above.
• They should be able to ascertain the problems keeping Clients awake at night, and they'll help solve those very problems with efficient and effective strategy leading to award-winning creative and communication solutions. But most importantly, to deliver real world impact.
• They must be at ease with handling and interpreting data and intelligence. Be adept at utilising various types of research for evidential substantiation. Come with an impressive ability to synthesise and crystallise information into a strong audience insight that feels innovative and disruptive. They'll know what it takes to drive earned, not just paid media, hard, within messaging and comms planning phases.
• They’ll understand, and be sensitive to, the creative process - knowing how to push and pull creativity to answer a brief, drawing the very best out of creative talent, defending, challenging and honing work. Reporting on learnings and performance, post campaign, to take forward, next time.

Requirements

• They should have experience working on social issues, though we’re open to whether this experience is predominantly in the charity, business or public sector – or ideally a combination of all of the above.
• They must be at ease with handling and interpreting data and intelligence.
• Be adept at utilising various types of research for evidential substantiation.
• They’ll know what it takes to drive earned, not just paid media, hard, within messaging and comms planning phases.
• Reporting on learnings and performance, post campaign, to take forward, next time.
• They should have a finger on the pulse, with trends both in UK and worldwide and will be a trusted GOOD ambassador and Client partner.
• They’ll understand, and be sensitive to, the creative process - knowing how to push and pull creativity to answer a brief, drawing the very best out of creative talent, defending, challenging and honing work.