Responsibilities

• You’ll be the lead performance client contact, maintaining a strong working relationship and ensuring we are continually considered as an extension of the marketing team including active participation in client trading and sales performance forums
• You’ll understand your client’s category, add value with your opinions and demonstrate an ability to make recommendations that will positively impact their businesses and commercial performance, with a clear focus on driving sales
• You’ll deliver top notch attention to detail and accept delivering nothing less than top quality work particularly when responding reactively to in-market performance signals and business changes
• You’ll have a strong grasp of both performance and brand-led media strategy and will bring experience of devising and delivering plans which have consistently delivered against both brand and revenue outcomes
• You’ll define the role for performance media channels within broader campaign strategies and be comfortable writing and presenting your recommendations with clear articulation of how activity contributes to business objectives and sales targets
• You will have a high-level technical understanding of digital performance channels from paid search and social through to programmatic and SEO. You will be comfortable discussing the advancements in, and merits of, digital channels with clients without requiring specialist support
• You’ll brief and coordinate specialist teams to deliver integrated, cross-channel plans and clearly explain how digital and ATL channels work together, adapting activity in response to performance and product sales priorities
• You’ll have a sophisticated understanding of best practice measurement across performance channels and demonstrate this within your recommendations, including working with analytics teams to implement robust effectiveness measures and aligned measurement roadmaps
• You’ll identify the opportunity for, and devise effective test and learn strategies to prove out the validity of your planning recommendations using results to inform optimisation and future planning
• You’ll understand and introduce new trends and media opportunities to clients and implement them across your plans where they can demonstrably drive incremental performance
• You’ll ensure the smooth running of the account, applying best-practice account management whilst staying close to reporting, results and opportunities for performance improvement
• You’ll contribute towards the overall upskilling of digital knowledge across the broader team and contribute to the learning and development of junior planners
• You’ll contribute to ‘beyond client’ work such as cross-agency performance and effectiveness initiatives, as well as new business pitches outside of the day to day, bringing your expertise and passion for the future of media to the fore