Performance Media Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own cross-channel paid media execution with global standards, while enabling regional teams to act on scalable, test-driven growth insights.

  • Channel Strategy Ownership: Build and refine the global paid media playbook across search, social, display, and affiliates to hit growth targets.
  • Governance and Enablement: Establish global best practices, standards, and playbooks to elevate execution across markets.
  • Data-Driven Experimentation: Lead test-and-learn programs, translate results into scalable actions, and push automation to improve targeting and spend efficiency.

Job Description

Responsibilities

  • Shape performance media channel strategies , including paid search/shopping, social, display and affiliates – ensuring alignment with business objectives and growth targets
  • Stay at the forefront of the peformance media landscape, evaluating emerging platform trends and product updates or releases to ensure COS remains a leader in paid advertising
  • Act as the central authority for global execution standards , maintaining channel best-practice and driving excellence across all areas of performance media
  • Review execution of lower and mid-funnel paid media activity , ensure alignment with the Global Paid Media Strategy across all performance marketing channels
  • Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution.
  • Develop global best practices, playbooks and frameworks for performance media channels to support consistent and efficient execution across markets
  • Act as the first point of contact for regional paid media teams , resolving tactical queries related to performance media
  • Champion adoption of AI and automation to improve targeting and spend efficiency
  • Lead with a test-and-learn approach , encouraging experimentation to unlock new performance drivers, ensuring all experimentation is aligned to channel roadmaps
  • Partner with external vendors to enhance product feeds , drive efficiency and growth across feed-based ad formats
  • Drive prioritisation of martech enhancements , to improve the way COS activates across performance media channels
  • Translate insights into action , feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact
H&M Group logo

H&M Group

3.4 Glassdoor

Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.H&M Group's Moderation Policy:Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreementComments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at info@hm.com.

Founded in 1947
Stockholm, Stockholm County, SWE
97K employees (11,330 in marketing)
55% recommend to a friend

Traffic Signals

Monthly Visitors
366.1K
Traffic Source Mix
Search
46.5%
Direct
39.3%
Referral
8%
Social
4.6%
Paid
1.2%

Headcount Trend

Current headcount: ~96.9K

Marketing Team

Marketing Team Size
8,745 (9% of company)
Median Career Experience
5 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.1B
Last Raise
$580.9M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $580.9M
  • Oct 2023
    Post IPO Debt • $529.3M

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