Responsibilities

• Paid Media Campaign Management: Plan, build, launch, and optimize high-ROI performance campaigns across Meta Ads Manager, Google Ads (PPC, Performance Max, Display, Shopping), LinkedIn Ads, and TikTok Ads Manager.
• Budget & ROAS Optimization: Manage multi-channel monthly marketing spend, continuously adjusting bidding strategies, budget allocation, and target CPA/ROAS metrics to maximize conversion efficiency.
• Conversion Rate Optimization (CRO): Partner with web design and content teams to build high-converting landing pages, run CRO experimentation, and conduct systematic A/B and multivariate tests on ad creatives, messaging, and post-click user journeys.
• Analytics & Attribution: Implement, audit, and maintain tracking infrastructure via Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Conversions API (CAPI) to ensure accurate cross-channel attribution.
• Creative Strategy & Briefing: Analyze creative performance data to identify winning formats, iterating copy and visual briefs for motion designers and content creators to produce high-performing ad assets.
• Reporting & Performance Insights: Produce weekly and monthly performance dashboards (Looker Studio, GA4), articulating campaign insights, growth opportunities, and channel trends to executive management.

Requirements

• Experience: Minimum 3–5 years of hands-on experience managing multi-channel paid acquisition campaigns (minimum £25k+ monthly ad spend) within an agency, e-commerce brand, or fast-growing digital business.
• Technical Mastery:* Advanced expertise in Google Ads (Search, PMax, Shopping, YouTube) and Meta Ads Manager.
• In-depth working knowledge of GA4, Google Tag Manager (GTM), and server-side tracking setups.
• Hands-on proficiency with performance reporting tools (Looker Studio, Supermetrics) and Excel/Google Sheets data analysis (Pivot Tables, Lookups).
• Certifications:* Active Google Ads and Meta Certified Digital Marketing Associate/Professional credentials are strongly preferred.
• Analytical Mindset:* Exceptional numerical fluency, with a deep understanding of customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), and incrementality testing.
• Location:* Must be able to reliably commute to our Glasgow city center office (G2 postcode area) for collaborative campaign planning and team strategy days.

Benefits

• Competitive base salary (depending on experience)
• Performance-based quarterly bonus structure
• Flexible hybrid working policy (2–3 days office / home working)
• 25 days annual leave + public holidays + additional birthday leave
• Non-contributory employer pension scheme
• Private health insurance and wellness allowance
• Generous annual training budget for platform certifications and industry conferences
• Cycle-to-work scheme and discounted corporate gym membership in Glasgow city center