Performance Marketing Manager

Hampshire, UK (On-site)

£40K/yr – £50K/yrSenior LevelFull time

Posted 10 days ago

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Job Summary

Lead and optimise paid media across Meta, LinkedIn, Google, and YouTube while managing separate B2B school growth and employer brand campaigns, owning budgets, tracking, reporting, ABM-enabled paid strategies, and cross-team collaboration on creative testing.

Own tracking, attribution, and data integrity for all paid channels.
Drive evidence-based testing and collaboration across design, comms, and Growth Ops.

Job Description

Responsibilities

Build, manage, and optimise all paid campaigns across Meta, LinkedIn, Google and YouTube channels - covering both the demand creation programmes and the demand capture campaigns.
Manage separate campaign structures for B2B school growth and employer brand recruitment - ensuring audience targeting, creative, messaging, and budget allocation are correctly separated, and each programme is optimised against its own distinct pipeline or application objective.
Provide evidence-based briefs to design and comms teams - to enable volume and quality of creative across channels to optimise all campaigns.
Own the paid media budget — allocating spend across platforms, audiences, and campaign objectives based on pipeline performance data, tracking pacing against monthly and termly targets .
Report media and budget performance to senior stakeholders weekly — presenting spend, pipeline contribution, and efficiency metrics and making specific recommendations on where to increase or reduce investment.
Run a structured creative and messaging test programme - collaborate with the Growth Operations Manager to build a continuously growing body of evidence about what messaging and creative effectiveness.
Own tracking, attribution, and data integrity for all paid channels – working closely with Growth Ops Manager ensure all paid campaigns across all three platforms are correctly tracked with UTMs, conversion pixels, and CRM integration.
Agency or 3rd party management – experience using third parties to execute in platform scheduling, bidding and tactical delivery.
Support and deliver ABM strategy on paid channels - build and run account-based paid campaigns against named school and trust targets
Stay ahead of platform developments - monitor algorithm updates, policy changes, new ad formats, AI-driven bidding innovations, and privacy changes across LinkedIn, Google, and Meta.

Requirements

Strong experience in paid media and performance marketing roles
Proven hands-on platform expertise across Meta as a primary paid channel.
Strong level of experience of managing campaigns across channels such as LinkedIn, Google and You Tube.
Background of in-platform delivery with experience using third parties to execute in platform scheduling, bidding and tactical delivery.
B2B demand generation and pipeline-focused marketing experience.
An understanding of SEO/AEO is desirable.
Sound working knowledge of UTM governance, conversion pixel installation and management
Experience working on both lead generation and demand generation campaigns.
ABM campaign experience a bonus.
Values-driven and motivated by the opportunity to contribute to a mission-led organisation.

Preferred

An understanding of SEO/AEO is desirable.
ABM campaign experience a bonus.
Passion for education and/or music a bonus!

Benefits

35 hour working week
28 days holiday plus bank holidays
Long service awards including an additional 4 weeks’ pay after 5 years
Free onsite parking
Personal development opportunities
Comprehensive benefits package including discounts on everyday purchases, free 24/7 GP service.
Enhanced maternity and paternity pay.
Celebratory staff away-days, Christmas parties and social events.
Opportunities to work with the Rocksteady Foundation, reaching children and young people in charities and support groups across the UK.

Rocksteady Music School

Every week, 130,000 children across 4,500+ primary schools pick up an instrument in their Rocksteady band lesson. For each of those children, what comes next - the confidence, sense of belonging, improved attendance, and readiness for secondary school - drives everything we do.We're the UK's largest provider of in-school band-based learning, and the country's largest employer of full-time musicians. That scale gives us something unique - and it's what we care about most: genuine insight into what music education does for children, and how we can make sure every child gets that chance, regardless of their circumstances.For headteachers, SENCOs, MAT leaders and everyone working to give children the best possible start – this is where we share what we're learning from our research, our school partners, and the children themselves.

Liphook, England, GBR

313 employees (159 in marketing)

www.rocksteadymusicschool.com