Responsibilities - Own the design, management, and execution of paid acquisition campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns and other relevant channels, with a focus on scaling high-performing creative for a subscription app. - Monitoring performance and continuously optimising campaigns based on a data-driven approach and learnings from multiple A/B tests. - Participating in full-cycle creative production and providing data-driven decisions about further creative development. - Ensuring proper tracking, analysis, and reporting, as well as contributing to the automation of campaign management. - Working with the broader marketing team to create aligned consumer communications across all channels to ensure consistent brand messages. Requirements - 2+ years of experience in digital or performance marketing in a high-growth startup environment, with a focus on paid social media. - In-depth knowledge of social media advertising platforms, particularly the Tikitok and Meta ecosystems, with a proven track record of successfully executed campaigns. - Previous experience with mobile apps. - An excellent understanding of digital data analytics. - You want to be part of an amazing team. - You are excited by what we're building at Emma. Preferred - Previous experience at a fintech app Benefits - 🤒 Paid Sick Leave - 💰Pension Contribution - 👫 Referral Scheme: Recommend talented individuals and earn £1000 when they join us - 📱 Emma Ultimate Subscription - 💻 MacBook - 📈 Annual Salary Review - 🏋️‍♀️ Discounted Gym Membership - 🩺 Private Medical Insurance and Perks with Vitality - 🎁 Perks at Work: Exclusive Discounts and Deals - 👓 Eye Care Vouchers