Performance Marketing Manager at Lucy and Yak | Brighton, Brighton and Hove, UK | £40K/yr – £45K/yr

Lucy and Yak

Performance Marketing Manager

Brighton, Brighton and Hove, UK (On-site)

£40K/yr – £45K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize a full-funnel paid marketing engine across paid search, social, display, and affiliates to drive traffic and customer acquisition while aligning with ecommerce, CRM, and product priorities.

Own the end-to-end paid media lifecycle from creative strategy to reporting, ensuring campaigns hit the brand, trading goals, and ROAS/CPA targets.
Coordinate with Ecommerce, CRM, and Creative teams to harmonize messaging and journeys from first click to loyal customer.

Job Description

Working with the Head of Marketing, plan, develop and implement a full-funnel digital marketing strategy to drive traffic and customer acquisition across paid search, social, display, affiliates and OOH.
Deliver campaigns and always-on paid activity on time, within budget, and in line with brand and trading objectives, ensuring spend is optimised for ROAS, CPA & CAC.
Collaborate closely with the Ecommerce team to ensure all campaigns effectively support product, category and collection priorities.
Work hand-in-hand with CRM and creative teams to ensure messaging and targeting is consistent across the journey (from first click to loyal customer).
Own and manage the paid ads creation process, from creative strategy, briefing, uploading and reporting - aligning activity with wider marketing, trade and product priorities.
Responsible for the day-to-day optimisation of digital marketing activity across paid channels, including budget pacing and reallocation, creative performance reviews, pausing underperforming assets, keyword optimisation and ongoing campaign refinements to improve efficiency and growth.
Analyse performance across key KPIs, including traffic, CTR, CPA, ROAS — and deliver actionable insights to the team.
Ensure all paid media campaigns reflect Lucy & Yak’s tone of voice, community-first values and visual identity.
Stay on top of digital trends, tools and algorithm updates, bringing fresh ideas and new energy to our digital strategy.
KPIs will include Traffic, CAC, Conversion Rate, Cost Per Acquisition & Return on Ad Spend.

Proven experience in digital marketing, with a focus on acquisition and performance within a DTC or e-commerce brand.
Deep understanding of key digital channels, from paid social and search to SEO and affiliate.
Strong analytical mindset with experience working to performance metrics (CPA, ROAS, CTR etc).
Experience managing a digital marketing budget and reporting on results.
A collaborative, hands-on approach and the ability to work cross-functional with creative and technical teams.
A passion for sustainability, creativity and community.

Working Hours: 4 days per week (Monday - Thursday), 9am - 5pm. We believe in a focused four-day work week to achieve our goals, leaving the weekend for a proper rest.
Brighton Based: Work from our vibrant HQ, right in the heart of the community that inspires us.
Purpose-Led: Work for a business that puts people and the planet on par with profit.
Vitality healthcare package
40% Staff discount on all your favourite pieces
£60 Lucy & Yak voucher on your birthday
20 days holiday per year with additional 1 day for five years of service
The best views in Brighton from our sunny office!

Lucy and Yak

Lucy & Yak is an independent, people-focused brand, dedicated to upholding a positive environmental and social impact; showcasing that a business can and should be done differently. Based out of Brighton and Barnsley, the brand has grown exponentially since it began in 2017, and was included in The Sunday Times 100 (2023) as one of Britain’s top fastest-growing companies.Known for its signature dungarees, joyful clothing and vibrant lifestyle products, alongside the powerful engagement of its community, the little square logo (with a circular mindset) is fast becoming the future of conscious living.

Founded in 2017

Brighton, England, GBR

135 employees (25 in marketing)

lucyandyak.com