Performance Marketing Director
ZEPZ TECHNOLOGY SERVICES LIMITED
UK (Remote)
In-housePermanentDirector/executive
5 days ago
Performance Marketing Manager
Brighton, Brighton and Hove, UK
£40K/yr – £45K/yrMid Level
Posted 2 months ago
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Job Summary
Own and optimize Lucy & Yak’s paid media strategy to drive sustainable growth across paid channels, aligned with product priorities and CRM messaging.
- Paid media ownership: plan and optimize full-funnel campaigns across paid search, social, display, affiliates, and OOH to drive traffic and acquisitions.
- Cross-functional execution: align with Ecommerce, CRM, and creative teams to ensure messaging and product priorities are reflected in campaigns.
- Performance and optimization: monitor KPIs (traffic, CTR, CPA, ROAS) and adjust budgets, creatives, and keywords to lift efficiency.
Job Description
Own and optimize Lucy & Yak’s paid media strategy to drive sustainable growth across paid channels, aligned with product priorities and CRM messaging.
- Paid media ownership: plan and optimize full-funnel campaigns across paid search, social, display, affiliates, and OOH to drive traffic and acquisitions.
- Cross-functional execution: align with Ecommerce, CRM, and creative teams to ensure messaging and product priorities are reflected in campaigns.
- Performance and optimization: monitor KPIs (traffic, CTR, CPA, ROAS) and adjust budgets, creatives, and keywords to lift efficiency.
Lucy and Yak
Lucy & Yak is an independent, people-focused brand, dedicated to upholding a positive environmental and social impact; showcasing that a business can and should be done differently. Based out of Brighton and Barnsley, the brand has grown exponentially since it began in 2017, and was included in The Sunday Times 100 (2023) as one of Britain’s top fastest-growing companies.Known for its signature dungarees, joyful clothing and vibrant lifestyle products, alongside the powerful engagement of its community, the little square logo (with a circular mindset) is fast becoming the future of conscious living.
