Responsibilities

• Build and execute our iOS user-acquisition strategy
• Manage campaigns across Meta, TikTok, Google Ads and Apple Search Ads
• Allocate and scale budgets based on CAC, ROAS, retention and payback
• Develop structured testing plans across creatives, audiences, bids and landing flows
• Work with creative teams to produce and iterate performance-led ad concepts
• Analyse the complete funnel from impression and install through activation, retention and revenue
• Improve attribution and measurement across SKAN, MMP and product analytics
• Create clear reporting that explains what happened, why it happened and what we should do next
• Identify and test new channels, geographies and growth opportunities
• Partner with product, creative, analytics and leadership teams

Requirements

• 3–6 years of hands-on performance marketing experience
• A strong track record acquiring users for a consumer mobile app
• Direct experience managing and scaling significant monthly ad spend
• Strong working knowledge of Meta Ads and at least two of TikTok Ads, Google Ads and Apple Search Ads
• Practical understanding of iOS attribution, ATT, SKAN and mobile measurement
• Experience with AppsFlyer, Adjust or another mobile measurement platform
• Strong command of CAC, ROAS, LTV, retention and payback-period analysis
• Experience designing disciplined creative and audience experiments
• Comfort working with imperfect data and making commercially sound decisions
• Clear communication and a high level of ownership

Preferred

• Experience scaling subscription, gaming, fintech, marketplace or other transaction-led apps
• Experience acquiring users across multiple countries
• Familiarity with Amplitude, Mixpanel, Looker or SQL
• Experience building or improving performance-marketing operations from an early stage
• A strong instinct for performance creative and consumer psychology
• Bonus points