Responsibilities

• Campaign execution and optimisation across Meta and Google, with room to test TikTok and emerging channels.
• Account architecture — structure, bidding, budgets, pacing, and the testing calendar behind them.
• Launch campaigns for new games and new venues.
• A testing system across audiences, offers, landing pages and creative.
• Measurement that goes past platform attribution with Triple Whale, PostHog, GA4, internal commercial data, and access to a data and analytics team.
• The commercial case for the spend. Revenue is not the target. You'll be judged on contribution after media and delivery cost.
• Using AI and automation to take the repetitive work off your desk — reporting, pacing checks, first-pass analysis.
• Being the internal voice on paid media: the person other teams come to before they plan anything.

Requirements

• At least a year with your hands directly in Google Ads and Meta Ads Manager.
• Accountability for something a platform dashboard doesn’t report: sales, bookings, margin.
• Evidence you have built or rebuilt an account rather than only maintained one.
• Genuine platform depth.
• Analytical ability.
• Commercial judgement.
• Systems thinking and an AI-native way of working.

Preferred

• Physical sites, ticketing, seasonality or entertainment marketing.
• GTM, tracking and attribution.
• CRM/CMS experience.
• SEO, GEO or AEO experience.

Benefits

• Unlimited holiday, one free game per month for you and up to 5 friends.