Responsibilities

• Paid acquisition (all channels, Google + Meta led)
• Full accountability for spend efficiency and growth across every channel. Getting the most out of how the platforms actually work today: Google's AI-driven formats (Performance Max, AI Max, broad match) and Meta post-Andromeda (creative volume, signal quality, letting the algorithm target). Plus landing pages and CRO across the whole journey from click to booking.
• Creative ideation & production
• Analysis & strategic direction
• Ways of working

Requirements

• You've spent 5+ years hands-on in Google and Meta, and you're still in the accounts every week.
• You've scaled paid at a seed, Series A or B startup on a meaningful monthly budget.
• You live in the data. GA4, attribution, BI dashboards, and turning what you see into decisions.
• You can come up with ads, not just do media buying.
• You ask why constantly and don't wait for a brief.

Preferred

• TikTok, Pinterest, affiliates or direct mail experience. Home services, marketplace or consumer platform background, professionally or as a customer who has been through the pain.