PERFORMANCE MARKETING MANAGER GLOBAL GATEWAY APAC & NA

London, UK (Unknown)

Salary Not AvailableSenior Level3+ years expPermanent

Posted 3 weeks ago

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Job Summary

Own paid media performance across multi-channel campaigns with a focus on ROI, cross-functional collaboration, and scalable optimization.

  • Own multi-channel paid media planning, testing, and reporting to drive traffic and revenue.
  • Collaborate with internal marketing, SEO, social, and content teams as well as agencies to maximize ROI.
  • Monitor performance signals, run A/B tests, and translate insights into scalable campaigns across regions.

Job Description

Responsibilities

  • planning, executing, optimising and reporting on multi-channel paid media campaigns that drive traffic, engagement and revenue.
  • manage campaigns across platforms such as Google Ads, Meta, Display and Programmatic.
  • work closely with internal marketing, SEO, social and content teams, as well as external agency partners, to maximise campaign performance and return on investment.

Requirements

  • 3-4 years' experience managing paid media campaigns, with a strong focus on performance, optimisation and ROI.
  • Hands-on experience with Google Ads and/or Meta advertising platforms, including budget and bid management.
  • Strong analytical skills with the ability to interpret data, identify trends and make actionable recommendations.
  • Experience conducting A/B testing and using performance insights to improve campaign effectiveness.
  • Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decision-making.
  • Highly organised with strong attention to detail and the ability to manage multiple priorities.
  • Experience within the travel, leisure, entertainment or attractions sector would be advantageous.
  • Experience managing campaigns across multiple regions or international markets is desirable.

Benefits

  • A competitive annual salary
  • 33 days holiday (including bank holidays)
  • ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
  • Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
  • Company bonus
  • Private pension scheme
  • 40% discount online off LEGO
  • 25% discount in our on-site retail shops and restaurants
  • Ongoing training and development opportunities
  • Plus, many more…
Merlin Entertainments logo

Merlin Entertainments

3.6 Glassdoor

Follow us on Instagram: @MerlinentertainmentsThe greatest place in the world to work and play 💜Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year.Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. Working for Merlin Entertainments is unlike a job anywhere else. You could be counting penguins, protecting the sea, crafting the perfect celebrity eyebrows or making a child’s day magical. Not all of us have jobs in attractions, but we are all involved in fascinating work. Sound like fun? Join us, and be part of creating amazing memories for millions of people around the world.

Founded in 1999
Poole, England, GBR
4.9K employees (1,209 in marketing)
67% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
62.3K
Traffic Source Mix
Search
52.7%
Direct
31.6%
Referral
11.4%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
503 (10% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 16 years ago

Funding History

  • Jun 2010
    Private Equity

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