Responsibilities

• Delivering D2C acquisition targets : Hit monthly trial starts and paid conversion targets for Genio Notes against consumer customer acquisition cost benchmarks.
• Managing the D2C channel mix : Run day-to-day campaign execution across paid, organic, campus, and partnership channels, making strategic allocation decisions within the defined budget.
• Optimising campaign performance : Plan, build, and manage D2C campaigns across paid search and paid social, briefing ads freelancers on targeting, budgets, and creative direction.
• Leading channel experimentation and growth : Design, execute, and rigorously measure structured growth experiments across emerging and underused channels, including referral loops and student partnerships.
• Reporting on and optimising digital performance : Consolidate website performance, SEO/AEO health metrics, and conversion tracking into clear, regular, and actionable reports for the marketing team and VP of Marketing. Brief and collaborate with website agency on landing page builds and CRO test variants.

Requirements

• Campaign Strategy and Execution : Able to plan and run D2C performance campaigns end-to-end across organic and paid search and social, from initial brief through to detailed analysis of advert and website performance.
• Data Analysis and Reporting : Comfortable working in GA4, HubSpot, and equivalent SEO/AEO and CRO analytics tools to track experiments accurately and communicate findings clearly to senior stakeholders.
• Growth and Experimentation : Proven experience designing experiments with clear hypotheses and defined success criteria, measures results rigorously, and moves on quickly from what does not work.
• Budget Management and ROI Optimisation : Experienced in making day-to-day channel allocation decisions within a defined budget and reporting return on investment (ROI) clearly.
• Commercial Acumen : Understands how D2C performance metrics connect to consumer CAC, website conversion optimisation, trial-to-paid conversion, and revenue, and uses this context to prioritize effort.
• Stakeholder Coordination : Exceptional collaboration skills to work successfully alongside agencies, freelancers, and cross-functional teams without duplicating efforts.

Preferred

• AI Enablement : Strong working knowledge of using AI tools to scale campaign analysis, reporting, and channel research.

Benefits

• 33 days annual leave (Inclusive of bank holidays)
• 3 gifted days off at Christmas
• EMI Share Options Scheme
• Generous individual learning and training allowance
• Truly flexible hours to suit when you work best
• Full home working set up and beautiful collaborative office space
• Free Leeds City Centre office parking
• Nomad working policy with family travel insurance
• Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)
• Health cash plan (from glasses to massages)