Performance Marketing Manager

Stoke-on-Trent, UK (Hybrid)

£30K/yr – £45K/yrMid LevelPermanent

Posted 2 weeks ago

Job Summary

Own and optimise performance marketing programs across paid and organic channels, drive lead generation and community growth, and translate insights into creative directions and budget decisions.

  • Run campaigns across Meta, Google Ads, social and email
  • Partner with founders to steer budget and creative testing

Job Description

Responsibilities

  • Design, implement, and manage comprehensive performance marketing campaigns across channels such as Meta, Google Ads, social media platforms, and email marketing to maximise ROI.
  • Improve our organic social media and grow a community.
  • Manage social media accounts by planning content calendars, engaging audiences, and analysing engagement metrics to boost brand awareness.
  • Utilise Canva, AI and Photoshop for basic graphic editing needs and create visually appealing assets for campaigns.
  • Monitor industry trends in B2B marketing to keep strategies innovative and competitive while demonstrating strong communication skills within the team.
  • Most of your time will be spent running and improving our paid social campaigns. That includes launching campaigns, testing new ideas, analysing performance, scaling winners and cutting what isn’t working.
  • Creative is a big part of the role. We produce a lot of product, video and founder-led content, and we want someone who can turn performance data into clear creative direction - what hooks we should test, what videos we need, what angles are working and what we should make more of.
  • Outside of paid advertising, we’d like you to get involved in the wider marketing of the businesses. That could mean helping with email campaigns, improving our organic social output, supporting influencer activity, looking at landing pages or spotting opportunities we haven’t thought of yet.
  • This is a small, ambitious business, so there will naturally be some variety. We want somebody who enjoys that rather than someone who wants to stay inside a very narrow agency-style remit.
  • You’ll be working directly with the founders, seeing the numbers, influencing what we promote and helping decide where we put our marketing budget.

Requirements

  • Proven experience managing performance marketing campaigns across multiple digital channels with a focus on B2B markets.
  • Strong management skills with the ability to lead projects and coordinate efforts across teams effectively.
  • Expertise in Google Ads, Email Marketing, and social media management tools.
  • Excellent analysis skills to interpret data insights into actionable strategies that improve campaign performance.
  • Exceptional communication skills in English with the ability to craft persuasive copywriting tailored for diverse audiences.
  • Demonstrated organisational skills with time management capabilities to handle multiple projects simultaneously.
  • You should already have strong hands-on experience running Meta Ads and be able to show real examples of campaigns you’ve managed and the results you’ve achieved.

Preferred

  • TikTok Ads, email marketing, influencer marketing and creative strategy experience would all be useful, but they’re not essential if your paid social background is strong.
  • An interest in fitness, running, HYROX, CrossFit, cycling or sport generally would be a big plus, particularly for Performance Prizes, but it isn’t a requirement.

Benefits

  • Casual dress
  • Company events
  • Free parking
  • On-site parking
  • Work from home

Salaries

Posted range

£30K/yr – £45K/yr

Taken straight from the job posting.

Performance Marketing Manager

Stoke-on-Trent, UK · Hybrid