Responsibilities

• Own paid media strategy across Meta, TikTok, Pinterest, Google and Snapchat
• Build, optimise and scale campaigns across prospecting, retention and launch activity
• Manage audience strategy, bidding, budget pacing and creative testing
• Drive new customer acquisition while maintaining efficiency targets
• Own affiliate and creator-led paid growth strategy
• Work closely with influencer and social teams on amplification opportunities
• Identify scalable partnership and whitelisting opportunities
• Monitor affiliate performance, CAC and incremental revenue contribution
• Own daily, weekly and monthly reporting across all paid channels
• Analyse performance across ROAS, MER, CAC, CVR and contribution

Requirements

• 4–6 years of hands-on paid media and performance marketing experience, ideally with at least part of that in ecommerce, DTC or fashion
• Deep, in-account expertise across Meta and Google (Search, PMax, Shopping). Strong working knowledge of TikTok and Pinterest... you don't need to be world-class on all four, but you should know exactly what good looks like
• A clear point of view on paid strategy: how to scale, how to test, what to kill, what to double down on
• Strong commercial brain, comfortable owning ROAS, CAC, contribution margin and new-customer targets, not just platform metrics
• Confident with data: GA4, platform reporting, Looker/Sheets-level modelling, and ideally familiarity with MMM or incrementality work
• Sharp creative instincts... you know what makes an ad stop the scroll and can brief creative that performs
• Experience managing or mentoring at least one junior team member is a strong plus
• Genuine love for the Odd Muse brand and a customer-first mindset
• Comfortable in a fast-moving, founder-led environment... you're proactive, take ownership, and don't wait to be told what to do

Preferred

• Experience scaling paid in the US or other international markets
• Familiarity with feed management tools (e.g. Shoptimised, Feedonomics, Channable, DataFeedWatch)
• Experience with influencer-led paid, affiliate or partnership channels
• Exposure to CRM, loyalty or lifecycle marketing, understanding how paid feeds into LTV

Benefits

• Generous staff discount and seasonal allowance
• Hybrid working from our Shenfield office, with a strong culture of being together in the room
• Join one of the fastest-growing independent British fashion brands at a genuinely exciting moment
• Real ownership from day one... your work will move the dial
• A small, ambitious, in-person team that ships quickly