Responsibilities

• Manage and scale large advertising budgets across Google Ads and Meta Ads (Facebook & Instagram)
• Lead Google Search, Shopping, Performance Max, Display and Remarketing campaigns
• Build and optimize Meta acquisition and retargeting campaigns at scale
• Make budget allocation and bidding decisions based on ROAS, CPA/CAC, LTV and conversion performance
• Identify opportunities to scale spend while maintaining efficiency and profitability
• Run structured creative, audience, landing-page and bidding tests
• Own performance reporting, attribution and conversion tracking
• Work with GA4, Google Tag Manager and other measurement tools

Requirements

• 5+ years of hands-on experience in Performance Marketing / Paid Media / PPC
• Proven experience personally managing large monthly advertising budgets
• Advanced, hands-on expertise in both Google Ads and Meta Ads
• Strong track record of scaling campaigns while maintaining target ROAS/CPA
• Deep understanding of bidding, attribution, tracking, audience strategy and funnel optimization
• Strong analytical and commercial decision-making skills
• Comfortable taking full ownership of campaign strategy, execution, optimization and scaling

Preferred

• Especially relevant backgrounds include: Senior Performance Marketing Manager, Paid Media Manager, PPC Manager, SEM Manager, Google Ads Manager, Performance Marketing Lead and Senior Paid Acquisition Manager.
• This role is particularly suited to marketers who have managed substantial paid media investment and can demonstrate measurable results from scaling Google and Meta campaigns.
• If large-scale paid acquisition is your specialty, we’d like to hear from you.