Responsibilities

• Plan, set up, manage, and optimise paid media campaigns across Google Ads, Meta Ads, Microsoft Advertising (Bing), and LinkedIn Ads.
• Build, launch, and scale Google Search, Performance Max (PMax), Display, and remarketing campaigns.
• Create and optimise Meta campaigns, audiences, and conversion-focused ad sets.
• Monitor campaign performance daily and implement optimisation strategies to improve results and maximise return on ad spend.
• Ensure accurate conversion tracking through Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, Conversion APIs, and platform-specific tracking tools.
• Monitor campaign performance using GA4, Google Search Console, and advertising platform data.
• Analyse key metrics including CTR, CPC, CPA, ROAS, conversion rate, and lead quality.
• Produce clear, actionable performance reports for both clients and internal stakeholders.
• Identify trends, opportunities, and areas for improvement across accounts.
• Work closely with account managers and wider marketing teams to align paid media activity with broader marketing objectives.
• Communicate campaign performance and recommendations in a clear, jargon-free manner.

Requirements

• Hands-on experience managing paid campaigns across Google Ads and Meta Ads.
• Experience with Microsoft Advertising (Bing) and LinkedIn Ads.
• Strong working knowledge of Google Analytics 4, Google Tag Manager, and Google Search Console.
• Strong understanding of campaign optimisation across paid search and paid social.
• Excellent written and verbal communication skills.
• Strong attention to detail and a commercial mindset focused on ROI.
• Permanent legal right to work in the UK (sponsorship is not available).
• Ability to commute to our Leamington Spa office on a daily basis.

Preferred

• Experience managing multiple client accounts and competing priorities.
• Previous experience working within a digital marketing agency.
• Experience running Pinterest Ads campaigns.
• Experience with attribution modelling and cross-channel reporting.
• Google Ads and/or Meta certifications.
• Experience using reporting platforms such as Looker Studio and Semrush.
• Familiarity with CRM systems such as HubSpot.
• Understanding of SEO fundamentals and how SEO complements paid media activity.

Benefits

• Core office hours of 10:30 AM – 3:00 PM.
• Flexible start and finish times around core hours.
• Flexible 3, 4, or 5-day working week options.
• Primarily office-based to encourage collaboration, with limited home working available after probation.
• Regular salary reviews based on performance and contribution.
• Your birthday off, fully paid.
• Casual dress
• Company events
• Company pension