Responsibilities

• Own end-to-end strategy, planning, budgeting, and execution of paid social campaigns.
• Manage and allocate multi-million dollar annual advertising budgets with accountability for ROI and efficiency (MER).
• Lead a team of performance marketers and analysts, fostering a culture of innovation, continuous learning, and high performance.
• Collaborate cross-functionally with creative, influencer marketing, affiliate, and analytics teams to ensure cohesive, compelling campaigns that drive results.
• Stay ahead of social media advertising trends, emerging platforms, tools, and best practices.
• Develop robust testing strategies, analyze performance data, and rapidly iterate to optimize performance.
• Provide regular performance reporting, insights, and strategic recommendations to senior leadership.

Requirements

• 3+ years of hands-on experience in paid social marketing, with at least 1 years in leadership or senior managerial roles.
• Proven track record managing large-scale paid social budgets, delivering sustained growth, and achieving aggressive ROI targets.
• Deep expertise in platform-specific strategies, particularly with Meta Ads, TikTok Ads, and YouTube advertising.
• Strong analytical skills, proficient in analytics tools and attribution modeling.
• Exceptional communication, presentation, and stakeholder management skills.
• Creative thinker who thrives in a fast-paced, results-driven environment.

Benefits

• Competitive salary, comprehensive benefits, and excellent growth opportunities.
• Highly collaborative, entrepreneurial, and supportive culture.