Responsibilities

• Develop creative strategies for Meta campaigns across multiple e-commerce brands.
• Conduct customer, competitor and market research to uncover insights and opportunities.
• Build creative testing roadmaps based on angles, hooks, formats and customer psychology.
• Strategise, plan and script UGC campaigns
• Write clear and detailed briefs for our designers and video editors.
• Write hooks, ad copy, scripts and messaging frameworks for paid social campaigns.
• Analyse creative performance and identify what is working, what is not, and where to focus next.
• Collaborate closely with media buyers to ensure creative and account strategy work together.
• Keep up to date with trends across Meta, TikTok and the wider DTC landscape.
• Use tools such as Foreplay, Motion, ChatGPT and AI tools to improve research, ideation and workflows.

Requirements

• Must be comfortable with remote work.
• Reliable internet connection capable of supporting video calls.
• We operate on UK office hours, and we're open to discussing flexibility.
• Fluency in English for communication with team members and clients.
• Strong time management and self-discipline.
• 2+ years of experience in Creative Strategy, Performance Creative or Paid Social.
• Experience working with DTC or e-commerce brands.
• Strong understanding of Meta Ads and social-first creative.
• Experience using tools such as Foreplay, Motion and AI tools.
• Familiarity with customer awareness stages, objections and direct-response copywriting.
• Someone who is excited by experimentation and constantly looking for ways to improve performance.

Preferred

• You care more about what works than what looks pretty.
• You're comfortable killing ideas that don't perform.
• You understand that native, authentic creative often outperforms polished production.