Performance Creative Strategist at Ballpoint | London, UK | £50K/yr – £60K/yr

Ballpoint

Performance Creative Strategist

London, UK (Hybrid)

£50K/yr – £60K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the experimental creative brief process and scale it with AI, while continuously learning from performance signals to refine messaging and strategy.

Build and run high-velocity creative briefs as experiments with clear hypotheses
Leverage AI-driven tools to maintain quality at scale
Analyze results to inform next-round hypotheses and customer frameworks

Job Description

Write creative briefs across Ballpoint's full client portfolio, each structured as an experiment with a clear hypothesis
Use Ballpoint's internal AI tools to produce briefs at high volume while maintaining strategic quality
Contribute to weekly sprint planning: reviewing results, identifying patterns, and writing hypotheses for the next round of experiments
Analyse creative performance to understand what's working, what's failing, and why
Build and maintain customer frameworks: jobs to be done, catalysts, awareness stages, habits and anxieties
Shape the development of our AI-powered creative strategy tools through daily use and feedback

2+ years writing creative briefs for paid social (agency, freelance, or in-house at a fast-growth brand), and another 3+ years in a creative/marketing role more generally - probably as a copywriter or designer
Strong copywriting ability. You can write ads that convert
Understanding of customer psychology and how to turn insights into messaging that sells
Social-first thinking. You understand how people actually consume content on Meta, TikTok, and other platforms
Comfort with data. You don't need to be an analyst, but you should be able to read results and adjust your approach accordingly
Experience with and genuine enthusiasm for AI tools in a creative workflow