Responsibilities

• Reporting to the Founder, the role of a Paid Social Media Manager involves B2B and B2C marketing initiatives, with a focus on strategic accounts.
• You will work in a small but mighty team, driving and implementing robust content plans, and strategies with a focus on creative execution and community management.
• Lead on strategic development and execution across paid media campaigns across TikTok, Instagram, LinkedIn, Facebook, and Pinterest for B2B and B2C clients.
• Plan monthly campaigns and weekly content with clear objectives and creative angles.
• Collaborate closely with our founder and creative team to drive conversions and a measurable ROI on every campaign.
• Confidently brief creators, videographers and designers to bring your strategy to life.
• Write social-first copy in multiple brand voices engaging, concise, killer hooks, witty when needed, clear CTAs, always.
• Work across video, graphics and UGC - with the know-how to brief, script, and edit content effectively using in-house templates and support from our Creative Lead to execute paid content shoots.
• Own the day-to-day of multiple paid brand channels tweaking budgets, audiences, and constantly testing creative to drive the CPA down.
• Nurturing the community, using all comments and feedback as insight to drive the next batch of creative to drill down to their pain points.

Requirements

• 3+ years’ hands-on agency experience managing paid social media campaigns and clients.
• Excellent knowledge of social commerce platforms, especially TikTok, Meta, LinkedIn and Pinterest.
• Strong conversion copywriting ability.
• A solid track record of generating measurable returns, and growing social accounts and communities for brands and creators.
• Confidence in multi-channel strategy, reporting, briefing creators, and speaking directly with clients.
• Understanding of UGC and short-form video best practice, both briefing and editing.
• Experience using tools like Meta Business Suite, TikTok seller and affiliates centre, Google Analytics, Google Trends, Facebook Ads Library, CapCut, Canva, Figma, reporting tools etc.
• A proven ability to stay calm, organised and creative in a fast-paced environment.

Benefits

• Hybrid working (from home in the UK or our office in Leeds)
• Latest Apple technology
• 28 days annual leave (inclusive of public holidays)
• Birthday leave
• Overseas Working Policy
• £1000 yearly budget for education, growth and training
• Regular team and company socials