Responsibilities

• Plan, execute, and optimise Paid Social & Display campaigns (prospecting, app installs, remarketing), driving new customer acquisition and scalable growth
• Own campaign performance, identifying opportunities to scale efficiently and improve CAC/LTV
• Support forecasting and deliver against GTV and new customer targets
• Analyse performance and run structured tests (creatives, audiences, product features) to continuously improve acquisition efficiency
• Translate data into clear, actionable insights and communicate performance to stakeholders
• Collaborate cross-functionally (Creative, Analytics, Trading, CRM) and with external partners to align campaigns with business objectives
• Manage budgets effectively, ensuring spend is optimised against performance targets
• Ensure accurate tracking, reporting, and execution across platforms
• Support key trading moments within the FARFETCH promotional calendar

Requirements

• 2–3 years of experience in Paid Social, Display, or performance marketing, with a strong focus on prospecting and new customer acquisition
• Strong commercial mindset, with understanding of acquisition KPIs (CAC, LTV, ROAS) and growth levers
• Experienced in major platforms (e.g. Meta, TikTok) and tools such as Appsflyer (or other MMPs), and Smartly; familiarity with attribution and tracking setups
• Highly analytical, with the ability to work with large datasets and translate performance into actionable insights (advanced Excel required; Looker is a plus)
• Detail-oriented and organised, with the ability to manage multiple campaigns and priorities simultaneously
• Collaborative and confident communicator, able to work cross-functionally and manage external partners effectively
• Proactive and curious, with a test-and-learn mindset and a drive to continuously improve performance
• Strong understanding of digital marketing within a luxury/e-commerce environment

Benefits

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)