Responsibilities

• Owning performance on your accounts: structure, budgets, scaling decisions, and the numbers you report on
• Leading creative strategy — concepting angles, briefing and directing creative, and building a testing roadmap that actually moves the needle
• Getting fluent in each client's brand: their voice, their positioning, and their customer, held clearly enough in your head that you can judge work without asking
• Managing signal quality, tracking setup and attribution so decisions are made on data you trust
• Talking to clients directly and proactively — flagging problems early and unprompted, rather than explaining them after the fact
• Building and refining your own frameworks, and bringing back what you learn from strong operators outside the agency

Requirements

• Demonstrable hands-on experience managing and scaling Meta ad accounts (agency, in-house or freelance. We care about the work, not where you did it)
• Genuine depth on the platform: account structure, budget scaling, signal quality, attribution
• Creative instinct. You can look at an ad and tell us why it's working, and what to test next
• Someone who moves without a detailed brief and comes back with a point of view
• A real appetite to keep learning. Reading, testing, building, and improving on what you know today
• Clear, direct communication. With clients and with us