Responsibilities

• Managing and scaling high-volume Google campaigns across several B2C brands
• Taking ownership of Search strategy, campaign structure, bidding and optimisation
• Planning, launching and managing Demand Gen, YouTube, Display and Performance Max campaigns
• Managing budgets against clear CPA, ROAS and profitability targets
• Identifying and testing new keywords, audiences, creative, landing pages and campaign structures
• Working with our creative and development teams to improve advertising, landing pages and customer journeys
• Developing remarketing, Customer Match and first-party audience strategies
• Using GA4, Google Tag Manager, offline conversions and downstream data to improve measurement and optimisation
• Producing clear commercial analysis and recommendations, not just platform metrics

Requirements

• Advanced Google Search knowledge and strong hands-on Google Ads experience
• Experience managing and scaling B2C lead generation or direct-response campaigns
• Practical experience across Demand Gen, YouTube, Display and Performance Max
• A solid understanding of CPA, CPL, ROAS and commercial profitability
• Good working knowledge of GA4, Google Tag Manager, attribution and conversion tracking
• Experience with remarketing, audience strategy and landing page optimisation
• Strong analytical skills and a commercially minded approach

Preferred

• Experience in automotive, financial services, insurance or another high-volume lead generation market would be an advantage.
• Hands-on experience with offline conversions, enhanced conversions, CRM integrations, Customer Match, value-based bidding or feed-based advertising.

Benefits

• 30 days' annual holiday including bank holidays
• Company pension scheme with automatic enrolment
• Hybrid flexibility following an initial settling-in period
• Future progression opportunities
• Casual dress
• Company events
• Company pension
• On-site parking