Responsibilities

• Deliver and continuously improve the performance marketing activity that drives franchise enquiries for The Travel Franchise.
• Working directly with our Co-Founders, you'll receive immediate feedback on lead quality and campaign performance, giving you a genuine understanding of how your work impacts commercial results.
• This is a genuinely hands-on role.
• We're looking for someone who enjoys personally building, managing and optimising campaigns rather than managing a team or directing agencies.
• You'll have the autonomy to make recommendations, try new ideas and improve campaign performance while remaining closely involved in the day-to-day delivery.

Requirements

• Proven PPC experience with at least 4 years' hands-on performance marketing experience, managing and optimising Paid Search campaigns that deliver measurable commercial results.
• HubSpot expertise - ideally 5+ years' hands-on experience using HubSpot. You're confident managing CRM, campaign reporting, workflows, lead management and marketing automation within the platform.
• A genuine CPA improvement story - you've materially reduced cost-per-acquisition before and can explain exactly how you achieved it.
• Strong experience across Google Ads and Meta platforms (Google Ads and Meta certifications would be advantageous).
• Good understanding of lead generation funnels and multi-stage sales processes.
• Confident interpreting campaign data and presenting meaningful insights that support business decisions.
• Good SEO fundamentals together with an awareness of how AI Search (ChatGPT, Claude, Perplexity etc.) is changing search behaviour.
• A proactive, self-motivated approach. You enjoy taking ownership, solving problems and continually improving performance.

Preferred

• Strong exposure to SEO/organic search preferred

Benefits

• Holiday & Travel: Generous holiday entitlement together with genuine travel opportunities.
• Culture: Netflix-inspired "Freedom & Responsibility". We hire great people, provide context rather than control and focus on outcomes over hours worked.