Responsibilities

• Plan, set up, and optimise paid media campaigns across various platforms, the priority for this role being Google Search.
• Use various analytical tools to assess competitor activity and spot opportunities for growth.
• Carry out accurate reporting, analysis, and research for existing and new paid media accounts.
• Create comprehensive paid media proposals for new clients.
• Regular communication with clients to understand their business needs and KPIs, and to update them on progress, results, and next steps.
• Create monthly performance reports using Looker Studio.
• Support the other members of the digital team.
• Work closely with the design and development teams.

Requirements

• 3 years' experience within a digital marketing agency.
• Excellent abilities to strategise, build and optimise Google Search campaigns.
• Strong overall understanding of the digital marketing landscape.
• Experience in planning, setting up, and optimising Google Display, Google Shopping, YouTube, Bing, and Meta campaigns.
• Proven track record across different business verticals.
• Ability to gather insights from analytical tools and recommend steps for paid media campaign optimisation.
• Experience managing accounts with varying-sized budgets over multiple channels, target audiences, geographies, languages, and objectives.
• Strong communication and organisation skills with the ability to adapt in agile ways of working.
• Ability to multitask and self-manage while handling projects under tight deadlines in a fast-moving environment.
• Strong copywriting skills.

Preferred

• - Experience in programmatic and contextual advertising.
• - Experience in conversion tracking set-up using Google Tag Manager.
• - Experience in using Looker Studio.

Benefits

• - Extra day holiday per year of employment up to 33 days
• - Annual pay reviews based on performance
• - 3 whole team social events per year
• - Perkbox with regular monthly recognitions given to the team
• - An active Social Committee that organises smaller team events such as go- karting, pottery, chocolate making, lido visits etc.
• - Health Care package (GP access and Employee Help lines)
• - Monthly wellbeing walks
• - Cycle to work + Office snacks + beers on a Friday + board games night