Responsibilities

• Ownership of all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest) including targeting, budget optimisation, creative execution and overall performance to meet channel targets
• Oversee and manage PPC (Paid Search), Affiliate and Display activity, ensuring alignment with wider Paid Social strategy and overall performance goals
• Constantly analyse campaign, ad set and creative performance to extract key insights, inform optimisations and provide clear recommendations
• Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU & ME
• Produce daily, weekly and monthly performance reports, communicating key highlights, learnings and strategic recommendations to the wider team and senior stakeholders
• Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns
• Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
• Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach

Requirements

• 4+ years’ experience in a Paid Social role with strong platform knowledge across Meta, TikTok, Snap and Pinterest
• Proven experience owning Paid Social campaigns from set-up through to optimisation and scaling
• Working knowledge of PPC (Paid Search), Affiliate and Display channel
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategy
• Highly creative with a strong attention to detail
• Excellent communication and collaboration skills

Benefits

• 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
• Extra Holidays: Option to buy up to 5 additional days.
• Sabbatical Leave: Take up to 3 months off after 4 years of service.
• Community First Day: A day to support a cause you love.
• Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• EV Scheme: Drive electric with salary sacrifice options.
• Financial Coaching: Guidance to boost your money mindset.
• Flexible Religious Holidays: Flexibility to honour days that matter to you.
• Flexible Working: Flexi start and finish times with the option to work one day per week from home.
• REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
• Regular Social Events: Team-Building days and seasonal parties.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.