Paid Marketing Coordinator (Events)

London, UK (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid social program for live events with end to end ownership from setup to optimization across Meta and TikTok, driving ROAS and ticket sales while collaborating with events and creative teams.

  • Own growth: run testing and optimization to lift ticket sales and ROAS through campaigns and audience strategies.
  • Collaboration: align with events, marketing, and operations on briefs, calendars, and creative briefs to scale campaigns.

Job Description

Responsibilities

  • Supporting the planning, setup, and optimisation of paid advertising campaigns across Meta and TikTok
  • Assisting with campaign launches for events, tours, and new brand rollouts
  • Monitoring daily campaign performance and making recommendations to improve results
  • Working closely with the Senior Paid Marketing Manager to identify opportunities for growth and campaign scaling
  • Analysing campaign data and reporting on key metrics including: Ticket sales, ROAS, CPA
  • Conversion performance
  • Audience engagement
  • Assisting with audience research, testing strategies, and campaign optimisation
  • Collaborating with the creative marketing team to brief and develop high-performing ad creatives
  • Supporting the management of advertising budgets across multiple campaigns and event brands

Requirements

  • 2–3 years' experience in paid social, performance marketing, or digital advertising
  • Experience working with Meta Ads Manager is essential
  • Experience with TikTok Ads Manager is advantageous
  • Strong analytical mindset and confidence working with campaign data
  • Understanding of campaign optimisation, audience targeting, and paid social best practices
  • Commercially aware with an interest in performance-driven marketing
  • Highly organised with strong attention to detail
  • Comfortable managing multiple campaigns and priorities simultaneously
  • Eager to learn, develop, and grow within a fast-paced marketing team
  • Interest in live events, music, entertainment, nightlife, festivals, or popular culture is highly desirable

Preferred

  • Experience promoting live events, entertainment, hospitality, or consumer brands
  • Understanding of Google Analytics, reporting platforms, or tracking tools
  • Experience using project management platforms such as Trello, Monday.com, ClickUp, or Asana
  • Basic understanding of creative testing and content performance
Like It Love It Ltd logo

Like It Love It Ltd

Launched in 2020, housing some of the worlds biggest event brands and experiences.look after multiple event brands globally that include The Brunch Club, Bed By 10, R&B Fest, Shrek Rave, Ultimate Dizney, Summer Of Sounds, Lets Get Anchored, Country Superstars Experience, Oktoberfest, Too Good To Be True Fest + Loads More. Like It Love it, is one of fastest growing event companies, now operating across the UK, Australia, New Zealand, Europe, South Africa, USA & Canada.

Founded in 2020
London, England, GBR
32 employees (8 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
5 (16% of company)
Marketing Roles Posted (Last 30 Days)
1