Responsibilities

• Own organic marketing including SEO, ASO, CRM, Email and Blogging.
• Managing and executing CRM campaigns to ensure monthly updates and consistent engagement.
• Overseeing website updates and optimising for content and user experience.
• Managing PR initiatives to boost Emma’s visibility.
• Developing blog posts and careers content to attract both users and talent.
• Building and growing our community of Emma users through engaging content and activities.
• Managing brand assets, creating decks, and supporting affiliates and presentations.

Requirements

• 3+ years of experience in organic or growth marketing roles — ideally within a high-growth startup or fintech company.
• Hands on experience growing a user base for and app or similar product.
• Experience with technical SEO and an understanding of how to structure content for search visibility.
• Strong writing skills with a portfolio of website copy, blog posts, product updates, or lifecycle email campaigns.
• Familiar with CRM or email marketing platforms (e.g. Mailchimp, Braze, or similar).
• Experience managing content calendars and coordinating with design or product teams.
• Passionate about fintech and aligned with Emma’s mission to empower people financially.
• A team player with strong attention to detail and a love for clear, compelling communication.
• Excited to join a fast-paced team and help shape Emma’s voice across our owned channels.

Preferred

• Deep knowledge of technical SEO, including structured data, keyword strategy, and content optimization
• Experience with PR or communications, such as writing press releases, pitching to media, or supporting thought leadership
• Strong track record in email marketing or CRM, including lifecycle strategy, segmentation, and A/B testing

Benefits

• 💕 Vitality Membership
• Health care
• Dental care
• Reduced gym memberships
• Cashback benefits & discounts
• Pension Contribution
• Holiday Allowance
• Paid Sick Leave
• Emma Ultimate Subscription
• MacBook