Responsibilities

• Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts to drive brand purchase and advocacy. Ensure analysis is deeply rooted and informed by the "Moments that Matter" in the pet parent journey to quantify demand drivers.
• Competitive Intelligence & RGM Support: Regularly monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned. Support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalization analytics.
• Shopper Marketing Measurement: Measure the performance of Shopper strategies and materials to drive demand. Analyze the effectiveness of localization and deployment of omnichannel Point of Purchase (POP) assets.
• Insights Generation: Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
• Content Performance Analysis: Monitor and evaluate the performance of the localized content strategy rooted in the BEP, ensuring local and cultural overlays are contributing to marketing objectives.
• Performance Management: Own the analytics discipline for monthly reviews (MoDi), through performance dashboards and deep-dive analysis, focusing on ODG KPIs and ROI.
• Data & Tool Proficiency: Act as the cluster expert on ODG data sources and AI-enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.

Requirements

• Bachelor's degree in Business, Marketing, Data Science, Statistics, or related quantitative field
• 3+ years of experience in Data Analytics, Business Intelligence, Sales, or related quantitative role, ideally in matrixed organizations
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
• High proficiency with data visualization tools (e.g., Domo, Tableau, Power BI, Looker, Sigma)
• Strong understanding of the Consumer Journey Methodology and the ability to measure its impact
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills with the ability to tell a story with data
• Fluency in English (written and oral)

Preferred

• Prior experience in Data Analytics/Business Intelligence, Marketing or Customer Development
• Pet Nutrition or related industry experience
• Experience with advanced analytics tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI)
• Experience with and understanding of the Profession as a recommendation and selling channel
• Strong tech-fluency and experience using AI-powered tools
• Able to communicate in one of the cluster languages