Midweight Copywriter - Bupa Creative Studio

Salford, UK (Hybrid)

£38K/yr – £48K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own the end to end copy for multi‑channel campaigns, ensuring brand voice and campaign objectives are met while collaborating with designers and creative teams. Drive messaging across digital, social, email and web, adapt for audiences, and push ideas during planning. Strong emphasis on writing quality and effective use of AI tools to scale impact.

  • Own and edit copy across marketing channels
  • Adapt messaging for audiences and formats
  • Collaborate with designers and contribute during planning

Job Description

Responsibilities

  • Write and edit copy across marketing channels including digital, social, email and web, working confidently with AI tools.
  • Adapt messaging across audiences and campaign formats.
  • Ensure copy supports the creative concept and campaign objectives.
  • Work closely with designers to develop integrated creative assets.
  • Contribute ideas during creative development and campaign planning.
  • Maintain brand tone of voice across all communications.
  • Ensure copy is accurate, clear and aligned with brand guidelines.

Requirements

  • Strong, relevant copywriting experience across marketing channels
  • Able to demonstrate writing engaging and persuasive copy.
  • Clear evidence of advanced and effective use of AI tools.
  • Meticulous attention to detail.
  • Able to manage multiple projects simultaneously.
  • A creative thinker with strong storytelling instincts
  • A collaborative team player, open to feedback
  • Organised and delivery-focused

Benefits

  • 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
  • An enhanced pension plan and life insurance
  • Private Medical Health Insurance
  • Various other benefits and online discounts
Bupa UK logo

Bupa UK

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are a healthcare company serving millions of customers. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. For more information, visit www.bupa.co.uk

Founded in 1947
London Area, GBR
28K employees

Salaries

Posted range

£38K/yr – £48K/yr

Taken straight from the job posting.

See all Bupa UK salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$525.9M
Last Raise
$525.9M
Debt Financing, 4 months ago

Funding History

  • Nov 2025
    Debt Financing • $525.9M

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
56%
Direct
39.1%
Referral
3.7%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~21.1K

Recent News

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Midweight Copywriter - Bupa Creative Studio

Bupa UK · Salford, UK · Hybrid