Midweight Copywriter - Bupa Creative Studio

Salford, UK (Hybrid)

£38K/yr – £48K/yrMid LevelFull time

Posted 18 hrs ago

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Job Summary

Own and refine multi‑channel copy, shaping messages for campaigns while collaborating with designers and AI tools to uphold brand voice.

  • Lead copy across digital, social, email and web channels
  • Collaborate with design and use AI tools to ensure on-brand messaging

Job Description

Responsibilities

  • Write and edit copy across marketing channels including digital, social, email and web, working confidently with AI tools.
  • Adapt messaging across audiences and campaign formats.
  • Ensure copy supports the creative concept and campaign objectives.
  • Work closely with designers to develop integrated creative assets.
  • Contribute ideas during creative development and campaign planning.
  • Maintain brand tone of voice across all communications.
  • Ensure copy is accurate, clear and aligned with brand guidelines.

Requirements

  • Strong, relevant copywriting experience across marketing channels
  • Able to demonstrate writing engaging and persuasive copy.
  • Clear evidence of advanced and effective use of AI tools.
  • Meticulous attention to detail.
  • Able to manage multiple projects simultaneously.
  • A creative thinker with strong storytelling instincts
  • A collaborative team player, open to feedback
  • Organised and delivery-focused

Benefits

  • 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
  • An enhanced pension plan and life insurance
  • Private Medical Health Insurance
  • Various other benefits and online discounts
Bupa logo

Bupa

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide.With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

33K employees

Traffic Signals

Monthly Visitors
111.5K
Traffic Source Mix
Search
44.4%
Direct
44.5%
Referral
7.4%
Social
1.9%
Paid
1.5%

Headcount Trend

Current headcount: ~32.7K

Marketing Team

Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
1