Own the shopper centric trade marketing agenda across the UK & Ireland and drive activation from strategy to in store execution.

• Responsibilities: The Head of Trade Marketing is responsible for developing a shopper‑centric POS activation strategy that delivers profitable and sustainable growth for Hershey across the UK and Ireland. Through DME and TP, this role will connect brand strategy with retailer priorities, using deep insights to shape and activate a compelling promotional strategy at the point of sale.
• Lead cross‑functional influence: As a central role within the commercial organisation, we are seeking an influential leader with strong people and stakeholder management skills, capable of partnering cross‑functionally to drive impact. The role requires exceptional commercial acumen, alongside a passion and entrepreneurial mindset to unlock opportunities and build our brands across the UK & Ireland.
• Define an Insights Driven Trade Marketing Strategy to deliver accelerated growth in the priority channels for the UK: Grocery Multiples, Wholesale, Convenience and Discounters.
• Distribution Opportunities.
• Portfolio Strategy by Channel/Customer/Banner.
• Loyalty program development for Key Retailers (Nectar, Clubcard, etc.)
• POS brand activation strategy (TP & DME)
• Develop a seamless omnichannel shopping experience that enhance our shopper conversion rates through all UK Marketplace.
• Path to purchase assessment and Shopper Drivers by Channel.
• In store merchandising and communication strategy.