Responsibilities

• You’re confident working directly in Meta Ads Manager and become increasingly independent in day-to-day campaign execution.
• Meta campaigns are built, launched and monitored accurately, with the correct objectives, audiences, budgets, creative and tracking in place.
• Campaign performance is reviewed regularly and appropriate optimisation decisions are made using the available data.
• You understand what is driving changes in performance and know when to act, investigate further or ask for support.
• Creative formats, hooks, messaging and audiences are tested regularly and learnings are clearly captured.
• Tracking and conversion data is checked and issues are identified quickly.
• Paid Social performance contributes to efficient customer acquisition and high-quality lead generation.
• You continue developing your knowledge of Meta while building experience across other Paid Social platforms.
• Build, launch and monitor Paid Social campaigns directly within Meta Ads Manager.
• Set up campaign objectives, audiences, placements, budgets, creative and tracking accurately.

Requirements

• Hands-on experience working directly in Meta Ads Manager, including building, launching and managing campaigns.
• A practical understanding of Facebook and Instagram advertising.
• Experience monitoring Paid Social performance and making campaign adjustments based on results.
• Understanding of campaign structure, audiences, budgets, placements and creative testing.
• Some experience working with Meta tracking, pixels, events or conversion tracking.
• Confidence interpreting key Paid Social performance metrics.
• Strong attention to detail when building and checking campaigns.
• An analytical mindset and curiosity about why performance changes.
• Ability to organise multiple campaigns, creative assets and priorities.
• A willingness to learn quickly and continue developing your Paid Social expertise.