Responsibilities

• Lead the creation and optimisation of customer journeys (working collaboratively with colleagues across Marketing, Brand and Voice, Recruitment, and Admissions and Applicant Services) to drive Lead to application and increase conversion of applications to enrolment.
• Coordinate across all touchpoints and activities to ensure a cohesive approach to all recruitment and conversion activity across the customer journey.
• Lead reporting and monitor, analyse and report on Lead conversion, applicant engagement and conversion performance using CRM, PowerBi and other internal university systems as relevant, and produce actionable recommendations in campaign, journeys and for future planning.
• Analyse prospect data to identify trends, preferences, and behaviour patterns and utilise insights to inform marketing campaigns, improve customer experiences, and increase ROI.
• Set up campaigns so measurable and ensure accurate and up to date information is collected and stored working in accordance with the CRM Marketing Manager.
• Support with the implementation of the customer journeys by working with the CRM Marketing Manager and CRM Marketing Officers to design, build and manage automated and personalised multi-channel communications