Marketing Technology Product Manager

London, UK (On-site)

$130K/yr – $211K/yrMid LevelFull time

Posted 13 days ago

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Job Summary

Own the Marketing Technology product portfolio, delivering roadmaps, stakeholder alignment, platform integrations, and data-driven improvements across the experience and submission stack.

  • Define product strategy and roadmaps
  • Drive adoption through change management and enablement

Job Description

Responsibilities

  • Product ownership and roadmap development - define and manage the product vision, strategy, and roadmap for the experience and submission technology stack, translating business objectives into actionable backlogs, user stories, and technical requirements, while leading the delivery of new releases and enhancements.
  • Stakeholder management – act as the primary liaison between the global Marketing Technology team and business stakeholders, gathering requirements, managing expectations, and driving alignment on product priorities and roadmap decisions.
  • Product operations – oversee the day-to-day performance, maintenance, and continuous improvement of the experience and submission technology stack, ensuring system reliability, optimal configuration, and seamless user experiences.
  • Platform integration strategy – identify and execute integration opportunities across the marketing technology ecosystem, maximizing cross-platform functionality, data flow, and user adoption to drive operational efficiency and business value.
  • Product evangelism – champion the Marketing Technology product portfolio, providing expert guidance on capabilities and use cases, and influencing strategic decisions related to product investment, feature prioritization, and resource allocation.
  • Product innovation and evaluation – lead the discovery, evaluation, and pilot programs for emerging marketing technologies, building business cases and driving adoption of solutions that address strategic gaps or opportunities.
  • Vendor and partner management – collaborate with technology vendors as a strategic partner, influencing product roadmaps, evaluating new features through beta programs, and advocating for platform improvements that align with the Firm's needs.
  • Data product management – adopt defined data governance frameworks, ensuring marketing data assets are centralized, standardized, and accessible to support analytics, reporting, and decision-making across the product portfolio.
  • Change management and adoption – develop and execute internal marketing strategies for new product releases and operating model changes, including training programs, documentation, and communication plans to drive user adoption and realize product value.
  • Team enablement and training – mentor team members on product management methodologies, platform capabilities, and best practices, building internal product expertise and capability.

Requirements

  • Proven experience in product management or ownership of marketing technology platforms.
  • Strong understanding of marketing systems, data architecture, and the integration of marketing technology ecosystems.
  • Demonstrated ability to define product strategy, build roadmaps, and translate business requirements into prioritized features and technical specifications.
  • Experience leading product releases, technology implementations, and change management initiatives from discovery through delivery and adoption.
  • Advanced understanding of data privacy regulations (GDPR, CCPA) and their application to marketing technology products and data management practices.
  • Excellent stakeholder management and communication skills—both written and verbal—with the ability to influence and collaborate effectively at all levels of the organization.
  • Experience in training, onboarding, and enabling users on new platforms, features, and processes.
  • Proven ability to thrive in fast-paced, agile environments, demonstrating adaptability and a solutions-oriented mindset.
  • Strong attention to detail with the ability to balance strategic thinking and tactical execution.
  • Familiarity with Agile product development methodologies (Scrum, Kanban) and experience managing product backlogs and sprint cycles.

Preferred

  • Education/Qualifications - Bachelor’s degree preferred; a background in marketing is advantageous. Technical experience in Information Science, Computer Science, Digital Marketing, or a related discipline is a distinct plus.
  • Law firm/professional services experience preferred but not mandatory.

Benefits

  • White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.
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White & Case LLP

3.9 Glassdoor

White & Case is a global law firm with longstanding offices in the markets that matter today. Our on-the-ground experience, our cross-border integration and our depth of local, US and English-qualified lawyers help our clients work with confidence in any one market or across many. We guide our clients through difficult issues, bringing our insight and judgment to each situation. Our innovative approaches create original solutions to our clients’ most complex domestic and multijurisdictional deals and disputes.By thinking on behalf of our clients every day, we anticipate what they want, provide what they need and build lasting relationships. We do what it takes to help our clients achieve their ambitions.Engaging with White & Case on LinkedIn: https://www.whitecase.com/privacy-policyAttorney Advertising. Prior results do not guarantee a similar outcome.

Founded in 1901
New York, New York, USA
8K employees (219 in marketing)
76% recommend to a friend
98% CEO approval

Traffic Signals

Monthly Visitors
394.7K
Traffic Source Mix
Search
55.3%
Direct
35.9%
Referral
6.4%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~8K

Marketing Team

Marketing Team Size
144 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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