Responsibilities

• Manage, develop, and implement marketing plans, campaign strategies, programs, and materials, to deliver against objectives (e.g. days earned growth, new account growth, referral growth. ancillary product sales, and other quantifiable business outcomes)
• Leverage market, B2B and/or B2C customer performance, and brand health insights to inform and tailor marketing strategies, plans, campaigns, and optimization opportunities for RLD across the customer journey lifecycle
• Develop comprehensive and strategically aligned business briefs that clearly articulate marketing objectives, target audience insights, key messaging points, as well as creative inspiration and guidelines
• Manage and develop strong relationships with internal Marketing teams, business partners, and external agencies (when applicable) to align campaign planning, creative development, execution needs, and performance follow-up
• Monitor all business, industry, market, competitor, technology, and consumer trends to identify opportunities for innovation and competitive advantage
• Align marketing plans and campaign priorities with business objectives, stakeholder needs, customer priorities, and available performance insights, ensuring broader objective clarity across Marketing teams
• Manage assigned marketing budgets through disciplined campaign performance measurement and return on investment, recommending adjustments that improve marketing effectiveness and support business priorities
• Manage monthly reporting on key initiatives, performance measures, campaign results, and progress towards business objectives
• Seek to improve job performance through self-assessment, skill development, training and goal setting
• Maintain a regular and reliable level of attendance and punctuality

Requirements

• Successful track record with marketing brands and channels
• Comprehensive (end to end) marketing experience
• Excellent verbal and written communication skills across all levels of employees and management
• Ability to juggle multiple responsibilities, meet deadlines and prioritise to complete work on a timely basis
• Excellent organisation and time-management skills