Responsibilities

• Create and implement a marketing strategy and implementation plan for SIAS based on the strategic plan of the business unit, with key focus on business growth and brand salience, positioning and visibility
• Work closely with the SIAS commercial team to support their objectives through lead generation and specific product campaigns
• Lead on the organisation of the SIAS National Advisory Committee, webinars and other customers engagement activity
• Develop a deep understanding of key business areas, customer profiles, and market dynamics, particularly within the end-point assessment and awarding space.
• Identify, anticipate, and respond to the evolving needs of SIAS customers, using market insight and stakeholder engagement to inform marketing strategy and service development.
• Lead market research to identify customer needs and preferences, and apply these insights to shape effective segmentation, targeting, and positioning strategies.
• Lead the planning and execution of multi-channel marketing campaigns that support SIAS objectives.
• Collaborate with stakeholders across the organisation to develop engaging content and marketing assets, including case studies, blogs, newsletters, social media, adverts, thought-leadership pieces, podcasts and website content.
• Manage and maintain a marketing activity calendar, ensuring alignment across business units and timely delivery of campaigns.
• Identify and coordinate regular opportunities for press/media coverage.

Requirements

• Excellent IT skills (including all Microsoft Office applications.
• A professional marketing or communications qualification.

Preferred

• Degree in a relevant subject or equivalent qualification.
• A management qualification.

Benefits

• Salary of £45,000
• Full time permanent role
• Pension – employee contribution 6%
• Life Assurance
• 29 days holiday plus 8 bank holidays (FTE)
• Opportunity to buy-back 5 extra days annual leave (FTE)
• Day off for your birthday
• Optional Private Health Care package
• Employee Assistance Programme
• Bonus Scheme